I have quite a number of records in my collection that have been recorded to advertise specific products/brands (you may recall some time ago I featured The Ivor Raymonde Orchestra’s “It’s The Real Thing” which was used by the Coca-Cola Corporation). These range from one-sided promos for Finnish jeans, to EPs advertising obscure tobacco brands.
This particular record is one of my favourites and the product in question is no doubt very familiar with our American cousins – the slurpee. Recorded in 1970, this song was a free giveaway by the 7-Eleven stores and whilst most were probably used as coasters/frisbees, some of them made their way into the collections of funk djs.
It was to be DJ Shadow & Cut Chemist who gave the track a new lease of life when it featured on their legendary “Brainfreeze” mix/compilation in 1999 and catapulted it into the box entitled “must have” for funk collectors. There’s not much more needs to be said about this record, so crank up those speakers and dance the slurp, y’all!